Sky: ESA/Hubble & NASA

For brands

Start with the audience. Then find the light

Most campaigns start from a list of creators and hope the audience follows. We start from your buyers, find the outdoors, off-grid and tech creators they already trust, and run the partnership from brief to report.

Start the conversation

Six steps, one loop

Every campaign runs through the same loop. Our tools and our team inform each step, and what we learn at the end feeds the start of the next one.

Understand

Know the audience

Who your buyers are, what they watch and what they care about, before a single creator is picked.

Discover

Find who moves them

We look at the creators you have worked with before and why it worked, then find similar ones you have not tried yet, including the ones your competitors use.

Create

Turn insight into ideas

Briefs written around what each creator already makes, so the product fits the story instead of interrupting it.

Activate

Put it live

Creators do what only creators can. We handle the terms, the timelines and everything in between.

Measure

See what moved

The results that matter to your business, not the ones that are easiest to report.

Optimize

Make the next one better

What worked feeds the next brief, the next shortlist and the next budget decision.

One loop

What we learn at the end feeds the start of the next one.

Every loop feeds the next. It only gets stronger.

Understand

Know the audience

Who your buyers are, what they watch and what they care about, before a single creator is picked.

Discover

Find who moves them

We look at the creators you have worked with before and why it worked, then find similar ones you have not tried yet, including the ones your competitors use.

Create

Turn insight into ideas

Briefs written around what each creator already makes, so the product fits the story instead of interrupting it.

Activate

Put it live

Creators do what only creators can. We handle the terms, the timelines and everything in between.

Measure

See what moved

The results that matter to your business, not the ones that are easiest to report.

Optimize

Make the next one better

What worked feeds the next brief, the next shortlist and the next budget decision.

The overlap is the opportunity. When your buyers and a creator's audience are the same people, the partnership works before anyone posts.

What we handle

Take one part or all of it. Every campaign gets the same three fit checks first.

YouTube
Instagram
TikTok
Twitch

Plan

Audience researchCreator discoveryCreative briefs

Run

Creator partnershipsCampaign managementProduct seedingAffiliate links and codes

Report

Results that matter to youWhat to change next time

Start small, grow when it works

Pick the size that fits today. Move up when the results say so.

01 · One campaign

Campaign activation

Strategy, creators, content and reporting built around one goal and one timeline.

02 · Insight first

Strategic engagement

We start with audience and creator research, then turn what we find into a creator plan and a campaign.

03 · Several campaigns

Ongoing partnership

Campaigns run back to back, each one built on what the last one taught us.

04 · Always on

Year-round partner

We run your whole creator program year-round, across launches and seasons.

Switch agencies and the learning starts again from zero. Stay, and it stays in the house.

Questions brands ask

What does a campaign cost?

It depends on the creators involved, the format and how much content you need. Tell us your budget and goals, and we will tell you honestly what fits.

Can you run our whole creator budget?

Yes. We usually start with a smaller test first, so both sides can see how it works, then grow it to fit your budget and capacity.

Can we ask for specific creators?

Yes. Tell us who you have in mind and we will check them against the same three fits first. If they are not right for your audience, we will say so and suggest who is.

How do you keep our brand safe?

We look at each creator's recent content and audience before we pitch them, and we turn down anything that would cost either side trust.

What will you not work with?

Gambling, alcohol and grey-area products are off the table. If a category would cost a creator their audience's trust, we decline it, whatever the budget.

Which platforms do you work on?

YouTube, Instagram, TikTok and Twitch.

How fast do you reply?

Within one working day, whether the answer is yes or no.

Come through the door

Tell us about your product and who you want to reach. We reply within one working day, whether the answer is yes or no.

Start the conversation