Creator management for outdoors and endurance
Outdoors and endurance creators, placed with brands that fit.
Maison Lyte represents outdoors, off-grid, and endurance creators on YouTube, Instagram, and TikTok. We source the deals, negotiate the rates, and manage every partnership from brief to live video.
The house
Selective by design
Most agencies pitch everyone at everything. We keep a short roster and a narrow lane: creators in the outdoors, off-grid, and endurance space whose audiences trust what they say. When the fit is right, the deal performs. When it isn't, we pass.
For brands
Audiences that get out, and buy
- Vetted on audience, not follower count. Viewers who actually get outside, train, and spend in your category.
- One point of contact. Sourcing, outreach, negotiation, and coordination, from brief to launch.
- Mainly YouTube integrations. Plus Instagram and TikTok where the fit is right. Clear deliverables, fair rates, no surprises after signing.
For creators
We negotiate. You create.
- Deals sourced and negotiated for you, at rates that respect your work.
- Full veto on every partnership. If a brand doesn't fit your audience, it never reaches your inbox.
- Your reputation comes first. We'd rather lose a deal than place you in the wrong one.
How it works
Three steps, no theatre
01
Brief
We learn your goals, your audience, and what a real fit looks like for you.
02
Match
We shortlist and vet the other side of the deal. You approve before anything moves.
03
Deliver
We negotiate terms, coordinate the campaign, and see it through to live.
The standard
Fewer, better partnerships
Narrow on purpose
Outdoors, off-grid, and endurance. Nothing else.
Brand-safe, always
No gambling, alcohol, or grey-area products. Both reputations protected, every campaign.
Built for the long term
The goal is your next ten deals, not just this one.
Contact
Introduce yourself
Tell us whether you're a brand or a creator, what you make, and what you're looking for. We reply within two working days.
Prefer email? aliou@maisonlyte.com